Archive for BMW M3 GT2 Art Car

BMW Art Car: M3 GT2 by Jeff Koons on Pulpit Rock, Norway

Posted in Art, Cars with tags , , , on September 1, 2012 by prolifik1

BMW M3 GT2 by Jeff Koons placed in Pulpit Rock in Norway. Pretty crazy shit how they did this knowing what we can do with green screen and other digital effects. Then again, doing the actual natural thing is still the way to go.

Here’s some video showing how they did it.

World Premiere of Jeff Koons’ BMW M3 GT2 Art Car

Posted in Cars with tags , , , , , , , , , , , , , , , on June 2, 2010 by prolifik1

Back in April 6th, 2010, Jeff Koons announced his designs for up coming art car using the BMW M3 GT2. (Jeff Koons BMW Announcement)

Mr. Koons officially debuted and signed the car at the Centre Pompidou in Paris, France in front 300 VIP guests. Today, his masterpiece was unveiled in front of the world.

BMW Art Cars.

Since 1975, artists from throughout the world have turned BMW automobiles into art signifying a particular period through the Art Car programme. In 2007, the latest instalment was revealed with Olafur Eliasson’s “Your mobile expectations: BMW H2R project.” Many of the cars by the likes of Warhol, Lichtenstein, Stella, Rauschenberg, Hockney and Holzer have been exhibited in renowned museums throughout the world including the Louvre, the Guggenheim Museums, and the Shanghai Art Museum. They have been displayed at the BMW Museum in Munich, between 2006 and 2010 and many went on a world tour throughout Asia, Russia, Africa, India, the United States and Mexico.

The Koons car number, “79”, pays tribute to the 1979 Andy Warhol car. The Warhol car was assigned the number “76,” an homage to the 1976 Frank Stella car, both of which raced at Le Mans. The home of all BMW Art Cars is the BMW Museum in Munich. Starting in September, Koons’ 17th BMW Art Car will be presented there together with some of its predecessors.

With over 100 major projects worldwide, BMW Group cultural programmes have been an integral part of the company’s contributions to society for almost 40 years. Besides contemporary art, architecture and design, classical music and jazz are key components of this engagement.

Koons and BMW.

The germination of Koons’ collaboration with BMW began in 2003, when he expressed his desire to create a BMW Art Car. His relationship with BMW started more than two decades ago when he drove a BMW while residing in Munich, home to the BMW Group headquarters. Koons is known for his heartfelt appreciation of cars. Earlier this year he was even recognised by music icon Bono of U2 as one of the ideal artists to design a car that would make the world fall in love with automobiles again.

The Design Process.

As part of his creative process, the artist collected images of race cars, related graphics, vibrant colours, speed and explosions. The resulting artwork of bright colours conceived by Koons is evocative of power, motion and bursting energy. With its silver interior as well as the powerful exterior design, the Art Car will impart a dynamic appearance even when it’s standing still.

“These race cars are like life, they are powerful and there is a lot of energy,” said Koons. “You can participate with it, add to it and let yourself transcend with its energy. There is a lot of power under that hood and I want to let my ideas transcend with the car – it’s really to connect with that power.”

Koons has been in an intense collaboration with BMW’s team in Munich for months – melding his skill with sophisticated BMW engineering – to ensure the 17th BMW Art Car will be race-ready for the 24 Hours of Le Mans.

Travelling back and forth to Germany many times since the 2nd February announcement that Koons would create the 17th BMW Art Car, the artist has worked with the BMW engineering and design teams to conduct in-depth explorations of materials and application options that will prove crucial to optimizing both the aesthetic and aerodynamic attributes of the race car. Working with actual 3-D computer-aided design (CAD) models of the BMW M3 GT2, Koons was able to simulate the application of the graphic to the car’s surfaces and evaluate it from all angles.

via BMWBlog